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I blog on a very tight budget. Currently I invest just 10 percent of my earnings back into my blog and right now that money is being saved to help create an ebook.
One of the reason I keep the percentage I put back into the blog at such a low level is right now our family budget needs most of my after tax earnings. My husband quit his second job and the goal is to have the blog completely replace that lost income.
Here are 10 ways I Save Money On Blogging Expenses
1. I set a blog budget
You will notice I said that this year I am investing 10% of my gross earnings. Having a percentage limit for reinvestment gives me a budget for my blog to work with. With so many tools out there to help bloggers that are just $5 or $10 a month setting a spending limit helps me not nickel and dime my earnings away.
You will also notice I have a goal set for the amount of money I want to add to the families monthly budget. Once I meet it I plan to start investing a greater percentage of my earnings.
2. I use free photo editing software
I use the free version of Pic Monkey almost daily for my images. I have also used Canava from time to time and Be Funky.
3. I rarely use stock photos but when I do they are free ones.
Currently over 90 percent of the photos on this site are once I took myself. I have just recently found some great sources of free stock photos but am just really starting to dive into using them.
The rest of the blog photos I have taken myself. Some turn out great others need work but I really do like taking photos. My favorite way to come up with blog photo ideas is to look at the list of what I want to write about this week and then head out for a run. While I run I think about what images pop into my head when I think about a topic and how I can recreate that image.
4. I don’t pay for scheduling tools
I pin all my pins to group boards on Pinterest live and with my own hands. I use the free Facebook scheduling available right on my blogs Facebook page. I am not actively tweeting on twitter much but when I do it is live.
I have thought of scheduling Pinterest several times and as income grows I might.
5. I take advantage of free exposure
I link my blog posts up weekly to a handful of popular blog link ups. When I can find the time (which isn’t as often as I would like) I will pitch and write a guest post for a blog that is larger than mine. I comment on other blogs and on other blogs social media sites, and I of course am active on most social media platforms.
6. I take part in free networking opportunities
I have only ever gone to one blog conference but I do talk with other bloggers online on an almost daily basis. I have joined several blogging groups on Facebook and add to the conversations there when I feel I have something to offer. I email bloggers not to just promote but with just because messages that share friendship building conversations.
I also attend local free blogging events when I can find them.
My favorite social media platform for free networking is Instagram. The pictures give me something to relate to and comment on and it lets me peek at the life of the person beyond the blog like no other social media platform does.
7. I use free help sources but I am not against paying for help
I often tell my children mom is in car school, as I listen to several podcasts a week on how to blog better while driving to do errands or take children here or there. I also listen to these podcasts as I cook, clean or go for a walk.
When I am stuck on something that has to do with the technical side of blogging I go to You Tube for help first, or one of the bloggers Facebook groups I am in.
If I think the fix is beyond me then I hire it out. It is cheaper to fix the problem right the first time than mess it up and have to pay someone hours of labor costs to fix it.
8. I enter blog contests for blogging conferences and products
I have not won yet but whenever I see a blogger offering a contest for a free blogging conference ticket or a free blog design I enter. You never know.
9. I use windfalls from sources beyond my blog wisely to boost my blog
About a year into blogging I received an inheritance from one of my grandmothers. I used a portion to buy a good quality DSL camera, and a Macbook pro. These two tools have made all the difference in the word for how efficiently I can blog.
I also invested a portion of the money to go to a blogging conference where I met bloggers who I still chat online with today.
10. I prioritize the money I do have for reinvestment
Even though I am only investing 10 percent of my gross earnings right now I think long and hard about every penny I spend.
For right now I decided the best use was to save up for someone to edit my ebook, as well as someone to do a cover for it and someone to get it on Kindle for me.
I don’t currently have a product of my own and my car schooling research as well as the blog review I invested in last year both tell me that a product of your own is a great way to build readership, community and revenue for your blog.
As you can see I am not against investing in my blog, I just believe it has to balance what I bring in. I started my blog to help my family financially. The family needs my income now, not further down the road when the blog is bigger and earning more.
I know some of these things above only cost a few dollars a month but a few dollars a month here and there adds up quickly.
How do you balance spending money on your blog verse earning an income from it?
Learn how I monetized my blog from day one using sources of income some bloggers overlook.
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