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This post is part 2 of a 2 part post. Last week I dove into how to redo a post so that it is Pinterest worthy. This week I want to talk about ways to grow your Pinterest traffic so you can get your pin worthy post as much Pinterest exposure as possible.
1. Join Community Boards
In order to make redoing a post worth the time and effort, you need to make sure you are exposing it to the largest audience you can. Community Pinterest boards are the way to do this.
I got invited to my first few through an invite that went out in a Facebook group for bloggers. I now search them out on Pinterest by looking at what community boards other bloggers in my niche belong to and see if there is an email listed in the description area that I can send a request for an invite to pin.
2. Create Your Own Community Boards
Can’t find a community board that matches your niche or one that has open invites? Start your own. This also helps out other bloggers and will help you build relationships with them. It is so simple to start a community board. All you need to do is click the edit board tab at the top of your board (just under the title and description) and scroll down the box that pops up and enter someone you wish to invite by using the @ symbol followed by their Pinterest name.
I like to personally email the people I invite first describing what the board is about and then telling them I am sending them an invite and would love it if they would join. Some do and some don’t. I also will put out an open invitation in the blogging groups I belong to on Facebook, telling people if they want to join, make sure to follow the board and leave me their Pinterest URL in the comment section.
3. Be Generous
Pin other bloggers to your boards. As a rule, make sure that most of your boards have at least 2/3rds of their content from other sites and no more than 1/3 from yours. I do have a few boards that are exclusively my content, such as my Snail Pace Transformations board and my 1000 & Growing board which show case my best work but these are exceptions.
4. Pin Often
Pin your own posts daily
I pin my own posts to group boards by hand. I pin 3 pins to different boards on an hourly basis, from when I start blogging for the day to when I stop blogging for the day.
On average I pin 20 pins a day. I always pin directly from the post itself. I do not use the repin function for my blog’s pins, although I do use it when I pin other peoples pins to my personal boards.
I also don’t tend to pin my site content to my personal boards more than once, although I do pin my top posts to group boards once every thirty days and sometimes more often.
I decide what to pin to group boards by looking which posts have the best click through rate according to Pinterest analytics. I also look at Google analytics and see what have been my top posts for the last 30 days as well as a year ago for the same month (this helps me decided seasonal pins).
I then use a homemade, blank chart that I made in Open Office to plan out my pinning for the month. I pick 30 different top posts in 3 different topic areas. for me and my blog that is thrifty posts, recipes, and other topic posts. The title of the posts go along the top of the page and then down the side of the page I list the group boards I want them to go on.
Visualize a simple graph form you made in elementary school. I keep things super simple and paper and pen friendly since that is how I best operate. I simply place a check mark where the post and board collide on the page when I have pinned that pin to that board.
Of course, I don’t spend the same amount of time working on the blog on a daily basis, nor do I blog when I am sleeping, so these during these times I am not pinning. I have often wondered if I would benefit from using a pin scheduling tool for this time such as Tailwind. I have signed up for their free trial, but have not started using it.
Why? Because I get good Pinterest traffic with what I am currently doing that it has not become a time priority. Plus, as I admitted, I am a pen and paper gal and Tailwind was confusing to me the one time I did try to set it up.
Pin others’ posts often
I don’t have a fancy system for pinning others’ posts. I simply keep the iPad handy the few times I watch TV during the week and scroll Pinterest during the commercials. When I see a pin I like I make sure to go to the site and check out the article to make sure it is a valid link and that the site doesn’t contain anything that I disagree with (I’m not a fan of swearing and such). Then I click back to Pinterest and if I liked it I will repin the post.
I also might do some pinning if I am waiting somewhere like the Doctor’s office. A third way I repin is if I happen to be sharing content from another site to Twitter or Facebook, when I do this I simply hit their pin share buttons and pin it as well.
You might have noticed I said I pin things I like. That really is as deep as I get when it coming to pinning others work. I don’t look for a blogger’s most popular pins–I simply be me and pin what I am attracted to. My thought is I write a blog about things I am passionate about, so if I pin things I am passionate about I will attract Pinterest followers who are also passionate about those topics and thus the topics of my blog.
If you have a narrow niche, this probably won’t work for you, but it works for me.
I also tend to pin things only to my personal boards not group boards, and I rarely remove a pin from my personal boards. In fact, I find the really old pins that never did get traffic at first can suddenly take off with no explanation and so if I did remove them after a week when they were duds I would have missed out on all that Pinterest exposure.
5. Invite People to Follow Your Boards
I got this piece of advice from Jimmie Lanley and it has made a big difference in the amount of followers I have. At the bottom of each post I invite people to follow my board where I pin other articles of the same topic.I currently do this by using the Pinterest board widgets that Pinterest provides. It makes following a board very simple for the reader.
I also occasionally will highlight one of my boards on my Facebook Page.
6. Find What Works for You and Stick With it
Pinterest, like every other social media site, seems to change how they operate on almost a weekly basis.
My advice: if how you are using Pinterest is giving you the traffic you want despite changes on Pinterest, then don’t mess with it. Spend your time instead building up other sources of blog traffic so that if Pinterest should change its feed again and your blog traffic takes a hit as a result, you have done what you can to minimize the impact because you have other sources of traffic to survive off of.
If you take a look at my account, you will see that I do a lot of things wrong according to many Pinterest experts, but I don’t worry too much about it because in my opinion I am getting good Pinterest traffic and would prefer to spend my time on other areas of blogging (like perhaps finally finishing my eBook).
Yes, tweak your Pinterest strategy if your Pinterest traffic should drop and stay dropped for over a week due to Pinterest changes, but if you have figured out something that is working and your traffic is increasing despite others telling you, “No, that is wrong, you should do it this way,” don’t listen. Just do what is working for you.
A Book Worth Reading on How to Increase Your Pinterest Traffic
There are plenty of great, free articles on how to increase your Pinterest traffic that you can find doing either a simple Pinterest or Google search, but I believe you can take that learning further and therefore grow your audience more if you take the time to read good books on the topic.
My blog growth is a good example of how putting this principle of learning at a deep level in a book made a huge difference.
I doubled my Pinterest account, the traffic to my blog, and my blog income within 30 days of reading and applying what I learned in the pages of How To Blog For Profit: Without Losing Your Soul. It is well worth the small investment.